Seamless international implementation of your
After validation of the media strategy and creation, the production phase that will bring your campaign to life can present complications.
Special attention must be paid to each language and market in order to attain viable and consistent results. Preparing and launching a strong campaign requires a number of technical and linguistic skills.
Datawords handles the multilingual production from reception of the media plan and content to the publication of your banners online.
From validated creation to online multilingual banners
In adapting your communication tools to local markets, linguistic and cultural aspects are only the tip of the iceberg.
Example: The format validated for the source language sometimes needs to be modified for the international implementation of your banners, to suit the publishers in different local markets.
Managing complex projects
Several agencies are involved all along the line in setting up a campaign: the media agency, the creative agency, the Ad server, etc.
Datawords centralizes the information and liaises with all local and international players to resolve technical problems and deal with the communications issues specific to each market, which can crop up at any stage of the project.
Analysing campaign results for a tailored strategy
The aim of an online campaign is as much to ensure high brand visibility in predefined target markets as to capture quality traffic.
Using Datawords center to monitor and preview your campaign
A single tool for following the campaign and localizing the source material right up to the online release.
Datawords Center and its Media Online application were specially developed for the implementation and monitoring the multilingual and international production of banners.
A veritable exchange platform, Datawords Center ensures the smooth coordination of digital projects between the various agencies, advertiser and advertiser's subsidiaries.