Our experts carry out tests at each stage of the campaign to collect information and compile statistics. Working together with your media agency, our teams set about analysing the results.
While the media agency is responsible for analysing the media data (impressions, clicks, etc.), Datawords measures and analyzes the traffic that the campaign has generated on the website (visits, pages viewed, etc.). It is therefore an excellent way of gaining visibility while gaining some reliable feedback on the strategy implemented.